This week we have the third and last installment of the Crafts Folk videos, which we’ve been featuring as a more in-depth look at the “Timeless Trades” article in Issue No. 10. Photographer Thayer Allyson Gowdy put together these glimpses into the workspaces of a blacksmith, a group of hat makers and now denim designer, Loren Cronk.
Loren’s work as a denim designer is not an accident. After running street wear and snowboarding gear businesses, he landed a job with Levi’s and starting learning about denim. His obsession took off from there. Loren spent years studying and perfecting the craft in his apartment in his spare time while continuing work as a consultant before launching his namesake boutique, Loren, which retails his three lines of denim. In this film, you can really sense Loren’s passion for the craft and his dedication to the handmade process of making his jeans.