When Noonie and Kate of TheSuperCool decided they wanted to have a shop, they opted to be a traveling emporium rather than settling for a single location. Seeing themselves as a modern version of vintage peddlers, they collect beautiful objects from around the world and bring them together in locations across Australia, and also in their online shop. (They currently only ship within Australia, but word has it they’ll have international shipping soon.) Their product line ranges from pretty pillows for your home to miniature hot air balloons, and also includes Anthology!
Each time TheSuperCool pops up somewhere new, the shop looks a little different based on its location. It’s been in a garage that opened up onto a city sidewalk, in a green house, and most recently, an urban mall (the Westfield Doncaster). People had been asking TheSuperCool team how their shops came together, so for the mall pop-up, they recorded the eight-hour set-up. It’s great to see it all come together in the time-lapse video (and Anthology’s Issue No. 5 makes a cameo). If you happen to be near Doncaster, Australia, be sure to check out TheSuperCool at the Westfield. They’ll be there through October 7.
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