These three-dimensional paper horses have made quite a splash online already, but I couldn’t resist sharing. Artist Xavier Barrade and FOAM agency created these large format posters to promote the band Dry the River. Here’s a quote from Phil Clandillon of FOAM on the origin of the project:
“We thought it would be interesting to make 3D posters, and we set him [Xavier] the extra challenge of making them huge. He ended up creating these rather marvelous three dimensional paper-craft horses at B0 size. The flat, poster component was beautifully screen printed by Bob Eight Pop in east London and the paper horse structures were designed in 3D using Google Sketch Up, before being printed out in their component parts and hand-assembled. Each horse structure took around 35 hours to complete.”
The video below shows the making of the posters—so fun! It’s such a refreshing does of the unexpected and tactile; I hope we see more creative approaches like this in future print campaigns all over the world.
{Found on It’s Nice That}
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……Posted by Gavin Lucas 12 July 2011 16 45 ………………….Yes these posters for new band really do feature a three-dimensional paper horse galloping forth. He ended up creating these rather marvelous three-dimensional paper-craft horses at B0 size… The flat poster component was screen printed by in East London Clandillon continues and the paper horse structures were designed in 3D using Google Sketch Up before being printed out in their component parts and hand-assembled.
this is very cool.